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Andrei Oprescu was assigned by Chinese media company to create a documentary commercial for the launch of HUGO BOSS campaign SUCCESS IS MADE in China. The project was shot and edited in a few different countries and was a huge success on the Chinese website reaching over 90 million views.


Tremendous success on Chinese social media

The entire film was shot in Spanish, James Rodriguez's native language, and adapted during post-production for the English and Chinese audiences. The final version includes a 6 minute documentary in both Chinese and English.


Shooting in Madrid was a personal pleasure since there we met and filmed all big stars of Real, including Ronaldo and Zidane.

Similar to the character in the Hugo Boss campaign, James Rodriguez is a role model in real life too. He is modest and inspiring.


Short English Version

English Version

Chinese Version

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